Getting real - the book
Thirteen years after its publication and after reading Basecamp’s other 3 books I finally got my hands on Getting real, which btw is free as a PDF download. I find it surprisingly actual despite the fast pace of technological changes, project management and company cultures approaches since it got written. The key is the authors’ mindset to doing things:
We think it’s better to present ideas in bold strokes than to be wishy-washy about it. If that comes off as cocky or arrogant, so be it. We’d rather be provocative than water everything down with “it depends...”
Worth a read if you’re an entrepreneur, designer, programmer, or marketer working on a big idea.