"...illustrates the beautiful generosity of Barthes's progressive interest in the meaning (his word is signification) of practically everything around him, not only the books and paintings of high art, but also the slogans, trivia, toys, food, and popular rituals (cruises, striptease, eating, wrestling matches) of contemporary life. Mythologies finds Barthes revealing the fashioned systems of ideas that make it possible, for example, for 'Einstein's brain' to stand for, be the myth of, 'a genius so lacking in magic that one speaks about his thought as a functional labor analogous to the mechanical making of sausages.' Each of the little essays in this book wrenches a definition out of a common but constructed object, making the object speak its hidden, but ever-so-present, reservoir of manufactured sense." (Source)
Purchased back in February of 2016, but failing to grab the attention resources needed - Mythologies was recommended by my friend Robin as a great writing lesson and a way to think creatively about the world around us. You can see Roland Barthes is an arty type when he tries to comment science or technology with super vague words, yet his writing about the more casual aspect of human life or French realities during the 50s is packed with metaphors and intellectually daring exercises. At times, it even felt like I am having a morning coffee chat with the author, somewhere in Saint-Germain. It was the end of January 1957.