Small Giants

Brief description

How maverick companies have passed up the growth treadmill — and focused on greatness instead.

It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor.

Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success.  (Source)

Why read this

If you are one of those entrepreneurs who treat their company like raising a baby and back it up by great values, passion and an honest "change the world / industry" ambition (versus the scenario of raising a unicorn and selling out) you should read this book. It's a great collection of stories and insights on putting quality and culture first. 

My experience

I first heard of this book on Tim Ferris show (Podcast), as it happened with many other books on my kindle list. This discovery occurred at a time when we were struggling to keep alive and were looking for funding. Now, I am way more skeptical, or rational, about external funding, while focusing more on people, integrity, and the overall company culture.  

By the author