Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience.
He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. (Source)
Why read this
Understand how technology forms habits. Great for those who have a story or product to share, as well as for all of us consumers of tech who want to look backstage and maybe filter what products we choose or how we use stuff.
This book was recommended by my girlfriend as she was browsing friends' recommendations on the web. I added Hooked to my reading wishlist but never got into it, until I started to read Nir's blog (www.nirandfar.com) and finally scheduled a meeting for 10th of March. I am still reading through, so updates are possible.